Patiniotis AV
BRANDING
Based in Athens, Patiniotis AV is a cutting-edge audio visual company specializing in high-impact wedding productions, immersive club experiences, and unforgettable special events. Unlike traditional AV companies that rely on generic visuals and predictable setups, Patiniotis AV sets itself apart with a bold, modern identity built to reflect the energy and emotion of each moment.
Where Light & Sound Become
an Experience.
The new branding—designed to break away from industry clichés—features a custom sound wave created from the name “Patiniotis,” symbolizing a dynamic presence that evolves with every event. With state-of-the-art sound systems, intelligent lighting design, and seamless event production, Patiniotis AV is redefining the standard for AV services in Athens and elevating experiences across Greece.
Process
Color Exploration
Understanding that Greek audiences respond differently to color than New York clients, I presented three distinct visual directions, each with its own colorway tailored to the vibrant, sun-drenched environment of Greece. These concepts allowed the client to see how the identity could flex across different moods and event types.
Rethinking the Sound Icon
To move away from cliché audio visual symbols like speakers or generic waveforms, I explored more conceptual ways to represent sound. I focused on the idea of sound waves as a visual language—specifically using the name “Patiniotis” to generate a unique wave form that felt ownable and emotionally resonant.
Brand System for Peak Performance
Once a direction was chosen, I developed a complete branding sheet, including business cards and collateral that could be deployed quickly and cohesively across platforms. The goal was to ensure brand recognition during peak wedding and event season, helping the company stand out in a crowded AV market in Athens.
